Hitachi Construction Machinery will change its name to LANDCROS

Press release - Notice of Company Name Change

We are pleased to inform you that our company will change its name from "Hitachi Construction Machinery Co., Ltd." to "LANDCROS Corporation" effective April 1, 2027. Along with the company name change, our new corporate brand will be "LANDCROS", too.

Since 1950, when we introduced Japan’s first domestically developed mechanical shovel, we have continued to develop innovative technologies and deliver our products to customers around the world. With this legacy, we are now taking a new step toward the next 100 years."

As the demand for a sustainable society grows, our customers face a wide range of challenges such as increased safety, improved productivity, and reduced life cycle costs. Our unwavering mission is to stand by our customers, responding to their expectations with innovative products and solutions.

Our new corporate brand, "LANDCROS," reflects our vision through the word "LAND" and combines key values we cherish—Customer, Reliable, Open, and Solutions. It represents our commitment to society—delivering innovative solutions to our customers.

We value the concept of "Open" as a key to delivering innovative solutions to our customers. By openly collaborating with global partners and connecting products, technologies, people, and ideas, we integrate our strengths. Through this approach, we are evolving into a "solution provider" that can respond quickly and flexibly to our customers' business challenges.

The quality of our products and support, as well as the strong relationships we have built with our customers, remain unchanged.

We will continue to take on pioneering challenges by delivering innovative solutions to our customers.

Ensure a prosperous land and society for the future.

We sincerely appreciate your continued support and cooperation.

Masafumi Senzaki
President & COO,
Hitachi Construction Machinery Co., Ltd.